Case Study: HostPapa achieves 100% month-on-month inbound SMB lead growth with Insites

HostPapa increases inbound SMB leads by 100% month-on-month with Insites

HostPapa, a global web hosting provider for SMBs, needed to generate more qualified leads and make sales conversations more meaningful. Their challenge was that without diagnostic insight, sales teams spent valuable time on discovery calls instead of demonstrating value. They partnered with Insites to help their teams move faster and engage prospects with evidence-based insight.

The solution implemented by Insites was a free website and SEO audit tool that provided prospects with instant, actionable reports. This allowed HostPapa's sales team to understand a prospect's needs before the call, shifting the conversation from diagnosis to solution-based selling. The results for HostPapa included a 100% month-on-month increase in inbound leads, a 14% conversion rate on those leads, and a double-digit percentage revenue uplift.

HostPapa