Case Study: Parcelle boosts brand awareness and online sales with Insil

Parcelle boosts brand awareness 82.12% with Insil

Parcelle, a luxury gifting company in Australia, sought to drive qualified online sales and scale its brand visibility in the competitive premium gifting market. Their challenge was to increase targeted website traffic and build strong brand awareness to convert high-intent customers into consistent purchases.

Insil implemented a performance marketing solution built around key gifting moments, using targeted paid advertising campaigns. Through a long-term collaborative partnership, Insil optimized landing experiences and creative messaging to capture high-intent audiences. The results included an 82.12% increase in brand awareness across Australia and a 50.16% improvement in conversion rates, leading to stronger online sales performance and engagement.

Parcelle