Case Study: Farmer Pete's grows sales and paid traffic with Insil

Farmer Pete's boosts conversion rate 15.30% with Insil

The customer, Farmer Pete's, a small family-owned Australian business making natural pet treats, sought to increase website traffic, sales, and brand awareness while improving their advertising ROI. They partnered with the vendor Insil for digital marketing services to address these challenges.

Insil implemented a solution combining a targeted content and social media strategy with precision-paid advertising across Meta and Google platforms. This approach focused on the brand's unique values and used refined audience targeting and retargeting campaigns. As a result, Insil helped Farmer Pete's achieve a 15.30% increase in conversion rate and a 55.75% year-over-year rise in paid traffic, contributing to a sevenfold increase in sales over the course of a sustained year-long partnership.

Farmer Pete's