Case Study: Quip drives in-store brand growth with Insignia Systems

Quip exceeds expectations with Insignia Systems and 90%+ in-store installation compliance

The customer, Quip, a direct-to-consumer oral care brand, faced the challenge of expanding beyond e-commerce into a major national mass retailer with a limited marketing budget. Their goal was to tell their unique brand story at the physical shelf to build equity and drive trial. They partnered with vendor Insignia Systems for a display solution to leverage the store as a media vehicle.

Insignia Systems designed, produced, and installed a best-in-class endcap display for Quip that complied with retailer guidelines. The solution successfully told the brand's story and captured shopper attention. Insignia reported the program was installed with over 90% compliance, generated over one million brand impressions, and drove sales that exceeded the retailer's expectations for both Quip and the entire category.

Quip