Case Study: Nutritional Supplement Brand Product drives in-store traffic with Insignia Systems

Nutritional Supplement Brand Product drives store visits with Insignia Systems

Insignia Systems worked with a nutritional supplement brand to address the challenge of driving measurable, in-store foot traffic. The client needed to deliver geo-located, personalized messages to raise brand awareness and attract shoppers to various retail outlets.

Using its proprietary attribute targeting, Insignia identified high-affinity product attributes and households with the highest purchase propensities. Insignia then activated dynamic digital creatives that provided brand and retailer-specific messages, which resulted in a double-digit lift in foot traffic for both the mass and natural retail channels.