Case Study: a national ice cream brand drives store traffic and in-store conversions with Insignia Systems

National Ice Cream Brand drives store traffic and shelf conversions with Insignia Systems in 4 weeks

Insignia Systems helped a new national ice cream brand overcome the challenge of entering a highly competitive category dominated by established players with large marketing budgets. The brand's objectives were to build awareness, drive traffic to the retail shelf, and boost in-store conversion rates.

The solution implemented by Insignia was an integrated marketing plan that combined mobile advertising with in-store signage. A four-week mobile ad campaign used location-based targeting to make shoppers aware of the brand and direct them to nearby stores, while point-of-purchase signs at the shelf were used to drive trial. Insignia's strategy resulted in a significant sales lift and generated substantial incremental sales per store.