Case Study: a national men’s personal care brand drives sales and store traffic with Insignia Systems

a national men’s personal care brand drives sales and foot traffic with Insignia’s attribute targeting

The customer, a national men’s personal care brand, was looking to drive in-store sales and foot traffic at a key drug retailer, with a focus on increasing basket size. To meet this challenge, they partnered with vendor Insignia Systems for a digital promotions solution.

Insignia implemented a strategy using their proprietary attribute targeting. They identified high-propensity households through a data partnership and activated audiences with dynamic brand creatives. This solution resulted in a significant sales lift and a measurable foot traffic lift for the brand.