Case Study: Veracode achieves forecasting clarity and improved data quality with InsightSquared

Veracode Drives Forecasting Clarity And Data Quality With InsightSquared

Veracode, a cloud-based application-security company founded in 2006, scaled quickly and grew its sales team to about 120 people. As the business expanded, manual forecasting using Salesforce reports and Excel broke down: historical data was effectively inaccessible, forecasts were inaccurate, the sales process was inconsistent, and communication of key metrics across the team was fragmented.

Veracode adopted InsightSquared to pull historical CRM data into easy-to-understand dashboards and analytics, giving leadership visibility into win/loss reasons, push rates, and pipeline conversion. The platform created a single source of truth, improved Salesforce adoption and data quality, made forecasting far more predictable, and drove measurable gains (mid-market averages in year one: +7% win-rate, +12% bookings, +13% ASP).

Veracode

Brian Levin

Director of Sales Enablement