Case Study: Morton Consulting achieves IT-free, real-time recruiting and sales insights with InsightSquared

Morton Consulting - Customer Case Study

Morton Consulting, a Richmond-based IT staffing firm with about 75 employees, struggled with a fragmented analytics setup that required multiple platforms and a third-party tool to exchange data. The patchwork solution created costly overhead, forced consideration of hiring IT support, and still failed to deliver the deeper, reliable reporting and predictive insights the company needed.

Switching to InsightSquared provided a simple, fast setup that integrated cleanly with Bullhorn and centralized reporting into intuitive dashboards and an activity feed. The team now uses daily metrics to monitor performance, motivate recruiters, enforce activity baselines, surface data quality issues, and even anticipate employee turnover—delivering clearer insights, higher productivity, and no need for extra IT resources.

Morton Consulting

Mark Morton

President & Owner