Case Study: MarketStar achieves executive visibility and 100% pipeline accuracy with InsightSquared

MarketStar Gains Executive Visibility And Tackles Complicated Reporting Issues With InsightSquared

MarketStar, a pioneer in outsourced sales and marketing managing 80,000+ commercial accounts and influencing over $13M in client sales daily, needed better visibility into marketing ROI, pipeline contribution and their sales process after moving to Salesforce. Hired to solve these gaps, Director of Sales & Marketing Operations Adam Price found the company’s custom reporting tools too slow and resource-intensive to deliver the executive-level, actionable metrics the business required.

Price implemented InsightSquared for fast, out-of-the-box Salesforce reporting—going live in days instead of months—which he says saved roughly 1.5 years of development time and more than $200,000 in custom costs. The platform enabled quick production of a 30-page monthly executive deck and tailored weekly one-pagers, company-wide access and sub-hour training for reps, cleaner pipelines with a goal of 100% pipeline accuracy, improved lead-tracking, and new dashboards that helped quantify impact (including nearly 500 jobs created to date).

MarketStar

Adam Price

Director of Sales & Marketing Operations