Case Study: Fliptop achieves 180% customer growth and major time & cost savings with InsightSquared

Keeping Sales Reps, Executives And The Board Happy With InsightSquared

Fliptop, a venture-funded B2B predictive marketing and sales platform in San Francisco, needed to boost productivity without spending hours building Salesforce reports. Sales leadership couldn’t see conversion rates by stage and rep or track activity reliably, making it hard to coach a growing team and provide clear metrics to executives and the board.

InsightSquared delivered ready-made Sales Funnel by Stage and Sales Activities reports (with daily emails to reps), giving clear pipeline visibility, accountability, and coaching insights. As a result, reps logged 67% more activities, customer count grew 180% in a quarter, leadership saved about 100 hours a year previously spent building reports, the company avoided over $100k in analytics staffing, and the board now relies on InsightSquared dashboards.

FlipTop

Tom Lee

Director of Product, Fliptop