Case Study: Influitive achieves 200% growth in one year with InsightSquared

Influitive Drives 200% Growth In 1 Year With InsightSquared

Influitive, an advocate-marketing platform founded by Mark Organ, grew rapidly (200% in one year) by helping companies turn customers into referrals and references. As the business scaled, VP of Sales Emmanuelle Skala found Salesforce dashboards provided only snapshots, leaving Influitive without reliable historical conversion and push-rate data needed to forecast, clean the pipeline, and spot weaknesses in the sales process.

Influitive implemented InsightSquared to pull rich historical sales metrics and funnel reports from Salesforce, giving visibility into conversion rates, rep push rates, and stage-by-stage performance. The result: more accurate forecasting, targeted coaching, higher sales transparency and rep accountability, quicker intervention on top-of-funnel issues, and support for fundraising (leading into a successful ~$30M Series B).

Influitive

Emmanuelle Skala

VP of Sales