Case Study: Switch Video achieves a 46% increase in pipeline value and a 21-day shorter sales cycle with InsightSquared

Increasing Win-Rate And Pipeline Value With InsightSquared

Switch Video is a self-funded video marketing agency serving clients like HP, Facebook, LinkedIn and IBM. The company struggled with slow, manual sales reporting—relying on laminated sheets and hard-to-use Salesforce reports that didn’t provide forecasting or historical close-rate insights—so the CEO needed an affordable, easy-to-deploy analytics solution that required no heavy IT lift.

Switch Video implemented InsightSquared alongside Salesforce and HubSpot, using reports like Pipeline Inflow/Outflow and forecasting to run sales from a single source. In months they saw a 4% increase in win rate, a 21-day reduction in sales cycle (from 30 to 9 days), a 46% increase in pipeline value, and the ability for the CEO to maintain 100% ownership while the whole team uses the platform daily.

Switch Video

Andrew Angus

Co-Founder & CEO