Case Study: MemberSuite, Inc. achieves $4.5M funding and 25% sales growth with InsightSquared

How MemberSuite Raised $4.5 Million In Funding With InsightSquared

MemberSuite is a SaaS provider of back-office software for trade associations that struggled with inconsistent sales—strong Q2 performance followed by a Q3 slump—and lacked visibility into what was causing the drop when relying on raw Salesforce reports.

After adopting InsightSquared, a Pipeline History report revealed reps weren’t working early-stage opportunities, creating a gap for the next quarter. By consistently filling the pipeline and tracking bookings, MemberSuite drove a 25% increase in business in the first five months, moved to longer, five-figure deals, and used clear dashboards to help secure a $4.5 million funding round.

MemberSuite, Inc.

Andrew Ryan

CEO & Founder