Case Study: EventMobi (event app provider) achieves 70% more accurate forecasts and 10% higher win-rate with InsightSquared

EventMobi Uses InsightSquared To Improve Data Accuracy And Increase Their Win-Rate

EventMobi is a fast-growing SaaS provider of event apps for conferences and tradeshows. As the company scaled, its team—led by Business Development Manager Thorben Grosser—found Salesforce reporting slow, error-prone and unable to answer strategic questions like which reps perform best or how many calls close a deal.

By adopting InsightSquared’s ready-made, real-time dashboards EventMobi quickly cleaned its CRM and improved forecast data quality by ~70% (from ~30% to nearly 100%), increased win-rate by 10%, and saved 250+ hours a year on reporting. The solution also enabled deeper analysis of renewals and lost deals, data-driven hiring and activity benchmarks, easier global team comparisons, and supported a 2.5x increase in company size.

EventMobi

Thorben Grosser

Manager of Business Development, EventMobi