Case Study: Travis Perkins boosts apprentice success and female recruitment with Insights Discovery

Travis Perkins raises female apprentice recruits to 40% with Insights

Travis Perkins, the UK's largest building materials distributor, partnered with Insights to strengthen its apprenticeship programme. The challenge was to improve communication skills and self-awareness among apprentices while also tackling industry-wide issues like a growing skills shortage and low diversity within the construction sector.

The solution implemented by Insights was the integration of its Discovery product into the LEAP Apprenticeship Programme. Every apprentice participated in a workshop and received a personal profile, with tailored modules for management and sales pathways. The results for Travis Perkins were highly measurable: 85% of apprentices now achieve merit or distinction, and female apprentice recruitment rose to 40% in a sector that is 88% male, fostering greater diversity and inclusion.

Travis Perkins