Case Study: Sanofi improves sales effectiveness with Insights Discovering Sales Effectiveness

Sanofi boosts customer-centric sales preparation by 25% with Insights

Sanofi, a global biopharma company, sought to improve the sales effectiveness of its Dupixent team in France. The challenge was to enhance the team's emotional intelligence and ability to understand and adapt to the needs of healthcare professionals during sales conversations.

The vendor, Insights, implemented its Discovering Sales Effectiveness program through a dedicated workshop. The solution focused on applying the Insights Discovery model to strengthen listening skills and adapt communication to different personality types. Insights helped achieve measurable behavioral changes, including a 27% increase in communication agility and a 20% improvement in opportunity-focused listening, leading to more resilient customer relationships.

Sanofi