Case Study: FlexCareers connects 50,000 career-oriented women with progressive employers and streamlines operations with Insightly

Talent matching platform connects 50,000 career-oriented women with progressive employers

FlexCareers is a Sydney-based talent-matching platform that connects more than 50,000 career-oriented women with 1,500+ progressive employers to improve workforce re-entry for working mothers. Rapid growth left the team relying on spreadsheets and in‑house databases, so they needed an affordable CRM with a robust API, role-based permissions, and customizable pipelines to automate record creation, protect data, and support scaled operations.

They chose Insightly and now use opportunities, tasks, workflow automation, the API, and integrations with Slack and PandaDoc to centralize customer data, streamline sales and marketing, and automate administrative work. The platform also serves as a product backlog and project tool, boosting campaign ROI, improving team coordination, and giving FlexCareers a scalable foundation for planned expansion into the US, APAC, and the UK.

FlexCareers

Kate Beattie

Head of Marketing