Case Study: GovX (online retailer for first responders) streamlines vendor onboarding and boosts profitability with Insightly

Online retailer provides 2.5M first responders with exclusive discounted products

GovX is an online retailer that provides exclusive discounted products to 2.5 million first responders and veteran members. As the company grew, tracking retailer and brand onboarding in spreadsheets became untenable, so SVP of eCommerce Amber Miller evaluated CRMs and chose Insightly for its affordability, flexibility, and ease of customization.

Insightly was implemented without IT or outside consultants and now manages GovX’s brand acquisition pipeline—from importing SKUs, images, and descriptions to setting pricing, promotions, and marketing—using workflows and custom fields. The result: vastly improved vendor acquisition processes, countless man-hours saved, more profitable vendor relationships, and a CRM ready to support expansion efforts that could reach up to nine million veterans.

GovX

Amber Miller

SVP of eCommerce