Case Study: FitSmallBusiness.com achieves scalable, efficient content production with Insightly

Multimedia publisher promotes and delivers content to 1.5M small business owners

FitSmallBusiness.com is a multimedia publisher founded in 2013 that delivers in-depth articles and how‑to guides to 1.5 million small business owners each month. With every article passing through a 15‑stage writing and review process, the team outgrew spreadsheet-based tracking, which created bottlenecks and limited scalability for producing, approving, and promoting content.

The company implemented Insightly to manage projects, route approvals, and centralize promotion workflows, using custom fields to track article complexity and other business‑specific metrics. The result was a streamlined, more accountable content pipeline that improved efficiency, provided better operational reporting and cross‑department visibility, reduced roadblocks, and increased overall productivity.

FitSmallBusiness.com

David Waring

Co-Chief Executive Officer