Case Study: We Got POP scales business development to reach 6,000 new stakeholders with Insightly

Insightly makes it easier for We Got POP to convert prospective customers into lifelong relationships

We Got POP is a London-based film & TV SaaS startup that helps production companies manage projects, recruit and pay casts and crews, and remain GDPR-compliant. To capture first‑mover advantage and sell to C-suite buyers, the company needed a flexible CRM that supported high‑volume lead generation, kept data clean and secure, and enabled a seamless handoff from sales to operations.

By implementing Insightly’s project management, customizable pipelines, relationship tools, automated reports and workflow automations (with Xero integration), We Got POP created repeatable onboarding and renewal processes, improved back‑office transparency, and automated time‑sensitive tasks. The CRM enabled rapid scaling of business development — growing their stakeholder list to 6,000 contacts in one year while keeping data actionable and compliant.

We Got Pop

Simon Donovan

Head of Business Development