Case Study: Stoanz Ltd achieves scalable sales management and streamlined architect engagement with Insightly

Insightly makes it easier for Stoanz Ltd to acquire, engage, and support architects

Sto NZ Ltd, the New Zealand distributor for German building‑materials manufacturer Sto Group, supplies and supports façade, plaster, paint and acoustic systems across Australasia. Serving a regulated, competitive commercial construction market and working closely with architects who bill by the hour, Sto needed an easy‑to‑use CRM to track complex B2B relationships and projects and streamline interactions across sales, operations, and technical teams.

Sto implemented Insightly for its intuitive UI, integrated project and relationship linking, mobile app and responsive customer success support. The CRM became a single source of truth, enabling scalable sales management beyond spreadsheets and inboxes, faster onboarding, better risk monitoring and reporting, a 90% reduction in internal calls, and plans to expand task and document integrations to further boost productivity.

Stoanz Ltd

Tony Clendon

Senior Sales Manager