Case Study: Savanta achieves scalable, data-driven client relationships with Insightly CRM

Insightly makes it easier for Savanta to build long-lasting, data-driven client relationships across many industries

Savanta (formerly VIGA) is a fast-growing London-based research firm serving media, consulting, brands and M&A clients across 95 countries with a global audience of 100 million consumers. As the company scaled past 700 transactions per month, it needed a centralized, scalable CRM to eliminate scattered data, improve transparency, accelerate sales and make marketing and forecasting reliable.

Insightly provided a flexible, integrated CRM with intuitive reporting, Outlook sidebar, dashboards, and open APIs that connected billing, research tools, HubSpot and social discovery. The result was cleaner, consolidated customer records and a 360° view of relationships, real-time KPI tracking, reduced data loss, improved account management and healthier cash flow — enabling more proactive client engagement and streamlined operations.

Savanta

Lewis Reeves

Founder & CEO