Case Study: proquo AI achieves scalable SaaS growth and streamlined CRM operations with Insightly

Insightly makes it easier for proquo ai to deliver innovative brand management technology

proquo® is a London-based brand management firm that combines social science, neuroscience, and technology to help clients understand consumer behavior. As it prepared to launch a new SaaS platform, proquo® faced a fragmented sales process—client data lived in spreadsheets—and needed a mid-market CRM that could consolidate information without the high cost of enterprise alternatives.

proquo® implemented Insightly for its Office 365 integration, customizable pipelines, and robust API, gaining a single source of truth and faster onboarding. The CRM delivered clearer sales visibility, automated workflows, and best-in-class support, enabling the team to work more efficiently, serve a growing subscriber base, and match Salesforce-level features at roughly half the price.

proquo ai

Simon Dutka

Director of IT