Case Study: Millers Music achieves streamlined lead management and increased sales productivity with Insightly

Insightly makes it easier for Millers Music to deliver a best-in-class customer experience

Millers Music is a 150‑year‑old British music retailer (founded in 1856) selling pianos, guitars and other instruments. After a 2012 change in ownership, the company discovered its sales process relied on handwritten notes and lacked accountability, causing missed opportunities and limiting its ability to scale.

Millers Music implemented Insightly to centralize lead capture (website forms, event uploads), manage opportunities via consumer and B2B pipelines, and enable mobile CRM and Gmail integration. The system improved sales productivity and transparency, reduced missed leads, and provided the reporting and flexibility needed to support recent store acquisition and further expansion.

Millers Music

Simon Pollard

Managing Director