Case Study: Creative Lighting achieves improved collaboration and productivity with Insightly

Insightly fosters a more collaborative and productive work environment at Creative Lighting

Creative Lighting, a Minnesota-based lighting retailer since 1926 with a showroom and online store, serves residential and commercial customers across the Upper Midwest. With a small team of sales and support staff, the company needed an intuitive CRM to improve collaboration and information sharing across sales, marketing, and customer service.

By adopting Insightly as the central repository for leads, contacts, projects, quotes, technical drawings, and orders—using custom fields and pipeline management—Creative Lighting streamlined order workflows, reduced internal bottlenecks, and increased accountability. The result is better internal transparency, faster responses to client inquiries, and an improved customer experience that aligns with the company’s core values.

Creative Lighting

Tami Stauffacher

Marketing & Merchandising Manager