Case Study: Hurst Review achieves faster sales velocity, higher conversion, improved reporting and 20% cost savings with Insightly Professional Services

Hurst Review leverages Insightly Professional Services to improve velocity, conversion, and reporting through marketing and sales activities

Hurst Review, a female-founded education company founded in 1998 that helps nursing students prepare for licensure, struggled with an aging Microsoft Dynamics CRM that lacked adoption, mobile usability, and proper website integrations. These limitations made campaign attribution, sales activity visibility, and leadership reporting slow and manual, consuming significant time across marketing and sales.

By switching to Insightly’s unified CRM and marketing platform and engaging Insightly Professional Services to build eight custom integrations and objects, Hurst Review improved data flow, adoption, and dashboard reporting. The change delivered faster sales velocity, better lead quality and larger deal sizes, clearer, at-a-glance insights for leadership, and roughly 20% cost savings.

Hurst Review

Keith Gardner

Vice President Of Sales And Marketing