Case Study: NP Hub achieves greater scalability and accelerates student clinical placements with Insightly

Healthcare startup helps nurse practitioners graduate on time

NP Hub, founded in 2015, streamlines clinical rotation placements for nurse practitioner students and has helped them gain over 115,000 hours of real-world experience across multiple specialties. With hundreds of new students each year and a seven-step placement pipeline that required cross-team collaboration, the company outgrew spreadsheet-based tracking and needed a structured CRM to manage leads, placements, and preceptor evaluations.

NP Hub implemented Insightly to centralize contact management, automate web-to-lead intake, route opportunities, and add tasks, reminders, and integrations (including Xero and Gmail) for a complete student and billing view. The result: improved productivity, fewer missed tasks, better pipeline visibility with Kanban and reporting, greater scalability to serve more students, and accelerated revenue growth.

NP Hub

Krish Chopra

Founder