Case Study: DynEd achieves improved customer satisfaction and streamlined global sales with Insightly

25M students learn the language of global commerce via neuroscience software

DynEd International is a California-based educational software company that uses neuroscience-backed, AI-enhanced tools and live tutors to teach English to more than 25 million students across 75+ countries. Facing billions more potential learners, DynEd was hampered by a clunky legacy CRM with poor adoption that produced incomplete customer records, data loss, and onboarding delays that hurt sales and satisfaction.

DynEd replaced the old system with Insightly, whose intuitive interface and mobile CRM unified sales and post-sale processes, enabled multiple pipelines and stages, and made forecasting simpler. The new platform boosted rep productivity, reduced time spent on unqualified leads, smoothed onboarding, and led to dramatically improved customer satisfaction.

DynEd

Edda Cortez

Lead Americas Sales Administrator