Case Study: Farmers Insurance achieves 20% increase in sales with Insightful

How Increased Accountability Drove 20% Increase in Sales

Farmers Insurance, a network of U.S. franchises in the insurance industry, faced a sharp drop in sales and productivity during the first week of the COVID-19 lockdown — losing about $25,000 in sales per location. To address this, Farmers Insurance adopted Insightful’s employee monitoring product to increase accountability and better understand how employees were spending time on their computers.

Insightful implemented activity and productivity tracking, reports on app and website usage, and VOIP/activity comparisons, which brought a gamified focus to daily performance. As a result, Farmers Insurance saw productivity rise from the high 70–80% range to 92% and achieved a reported 20% increase in sales, with many agents hitting bonus quotas after Insightful was deployed.

Farmers Insurance

Brett Vance

Agency Owner