Case Study: Vinomofo recovers $50k in monthly revenue with Insightech

Vinomofo recovers $50k in monthly revenue with Insightech

Vinomofo, an Australian online wine retailer, faced significant challenges in optimizing its e-commerce checkout experience. Low-volume but high-impact technical issues, such as payment delays and address validation failures, were difficult to identify and prioritize for fixes. Furthermore, analytics bottlenecks meant that business teams had to wait for the tech team to provide data, slowing down the entire optimization process. They partnered with Insightech to gain better visibility into user behavior and friction points.

By implementing Insightech's digital experience analytics, Vinomofo identified and fixed a critical address validation issue in checkout, which reduced abandonment at that step from 6.56% to 3.4% and recovered $50k in monthly revenue. The solution also helped them surface and eliminate a payment delay edge case, saving an additional $13.9k per month. Insightech enabled the democratization of data across teams and the creation of AI-powered workflows, leading to a proactive culture of rapid optimization.

Vinomofo