Case Study: Australian Institute of Business achieves up to $600K in incremental revenue opportunities with Insightech

Uncovering a $600K revenue opportunity for Australian Institute of Business

Australian Institute of Business (AIB), a long-standing Australian higher education provider focused on MBA courses, struggled to understand why prospects were abandoning their funnel — Google Analytics and other tools gave inconclusive data during a website review and optimisation project. AIB engaged Insightech and its platform to gain rich behavioural data and a fast way to validate hypotheses and pinpoint conversion blockers.

Insightech’s out-of-the-box reports and Full Code Recreation let AIB instantly identify the top issues driving 22% of online application form abandonment, reproduce every user error with the exact code to fix, and share actionable insights across the team. Using Insightech, AIB uncovered conversion opportunities worth up to $600K in under two weeks, gained 100% visibility of user experiences and trends, and cut time to debug website errors from hours to minutes.

Australian Institute of Business

Nazira Mirzakhan

Digital Acquisition Manager