Case Study: Oroton prevents $374k in lost revenue with Insightech

Oroton prevents $374k in lost revenue with Insightech

Oroton, Australia’s oldest luxury fashion brand, faced challenges optimizing its ecommerce experience. Their existing analytics tools lacked the data needed to drive a site navigation redesign, and the team could not replicate or quantify the impact of critical checkout errors that were preventing purchases.

By partnering with Insightech and using its comprehensive analytics platform, Oroton immediately identified preventable website errors and UX issues. This led to over $374,000 in prevented lost revenue per annum from checkout improvements and a 15% increase in add-to-cart rates following navigation optimizations. Insightech provided the data-driven insights necessary for Oroton to prioritize fixes and understand customer behavior.

Oroton