Case Study: Leukaemia Foundation reduces donation flow drop-off with Insightech

Leukaemia Foundation cuts donation flow drop-off from 10.6% to 3.3% with Insightech

The Leukaemia Foundation, Australia's national charity for blood cancer patients, faced challenges in optimising its online fundraising. Their digital team lacked a clear performance baseline, struggled with fragmented technology across multiple platforms, and found it difficult to prioritise UX improvements without understanding the reasons behind supporter drop-offs. They partnered with Insightech to gain deeper behavioural insight into their donation flows.

Insightech provided the solution by delivering baseline reporting and deep behavioural analytics. This revealed the 'why' behind supporter behaviour, enabling the team to identify friction points and confidently prioritise data-led UX improvements. As a result, Insightech helped the Leukaemia Foundation reduce late-stage donation flow drop-off from 10.6% to 3.3% and achieve a 55% increase in referral traffic to their support service site.

Leukaemia Foundation