Case Study: KitchenAid Australia achieves +5% uplift in add-to-carts with Insightech

KitchenAid Australia boosts add-to-carts by 5% with Insightech

KitchenAid Australia, a premium kitchen appliance retailer, faced a challenge with declining add-to-cart rates and a lack of actionable insights from their existing analytics tools. They partnered with Insightech to gain deeper visibility into customer behavior and understand the friction points in their ecommerce journey.

By implementing Insightech's platform for digital experience analytics and session replays, the team gained clear insights into user engagement. This enabled data-driven tests that resulted in a measurable +5% uplift in add-to-carts in H1 2025 compared to the previous year, demonstrating the impact of the solution provided by Insightech.

KitchenAid Australia