Case Study: Online Food Retailer achieves $500K/year revenue recovery with Insightech

Insightech Unlocks $500K Revenue Opportunity for eCommerce Business

Online Food Retailer, a medium-sized e‑commerce business, was losing customers at the final “Confirm Order” step and wanted to grow online orders without spending more on marketing. They engaged Insightech and used its Platform features—segmentation, Click Map and Session Replays—to pinpoint where and why committed shoppers were dropping off.

Insightech’s analyst quickly isolated the drop-off segment, reviewed Click Maps and session replays, and discovered an on‑page technical error preventing customers who clicked “Complete Order” from converting. Insightech quantified the missed orders as a $500,000/year revenue opportunity (identified within an hour), enabling the Online Food Retailer to prioritize a fix and recover that potential revenue.