Case Study: Ballantynes boosts revenue and uncovers website errors with Insightech

Ballantynes boosts revenue 71% with Insightech

Ballantynes, a New Zealand department store, lacked visibility into website errors and customer behavior, making navigation changes and A/B testing difficult. They partnered with Insightech to use its digital experience analytics and AI Digital Analyst to understand real user behavior, surface hidden errors, and quantify their impact on revenue.

Insightech provided the data needed to reposition navigation categories, run smarter A/B tests, and identify critical technical errors. The results included a 71% higher revenue from a text-based refinement, a 27% higher click-through rate, a 16% increase in revenue from a navigation change, and the quantification of previously unseen errors that were costing thousands of dollars.

Ballantynes