Case Study: Australian Institute of Business uncovers $600K revenue opportunity with Insightech

Australian Institute of Business uncovers $600K in incremental revenue with Insightech

The Australian Institute of Business (AIB) was struggling to understand why visitors were abandoning their online application funnel, as data from platforms like Google Analytics was inconclusive. They needed rich, accurate behavioral data to identify specific conversion issues, especially while undergoing a website optimization project. They turned to the analytics vendor Insightech for a solution.

Using Insightech's out-of-the-box reports and Full Code Recreation feature, AIB quickly pinpointed the top issues causing 22% of their form abandonment. The solution provided clear visibility and shareable insights for the team. Within two weeks, Insightech helped AIB uncover conversion opportunities projected to deliver $600,000 in incremental revenue, while also drastically reducing the time needed to debug website errors.

Australian Institute of Business