Case Study: Explorer Research achieves 75% faster qualitative analysis with Insight7

Explorer Research cuts analysis time by 75% with Insight7

Explorer Research, a leading shopper research agency, faced significant challenges in manually analyzing qualitative data from interviews and focus groups. This labor-intensive process was slow and made it difficult to synthesize insights across their diverse methodologies, hindering their ability to deliver timely, actionable findings to clients. To overcome these inefficiencies, they partnered with the vendor Insight7.

Insight7 implemented its platform to automate transcript analysis and use machine learning to identify hidden themes and patterns. This solution integrated data from various research modalities and translated complex findings into visual reports. As a result, Explorer Research achieved a 75% reduction in analysis time, enabling them to deliver deeper insights faster and at a greater scale, which significantly improved client engagement and trust.

Explorer Research