Case Study: a U.S. market leader achieves $100M in price impact with INSIGHT2PROFIT

U.S. Market Leader drives $100M price impact over 4 years with INSIGHT2PROFIT

The customer, a U.S. market leader in commercial services, faced challenges with decentralized processes, inconsistent pricing, and low CRM adoption. This prevented them from aligning their prices with the value of their product and service offerings. They partnered with vendor INSIGHT2PROFIT to address these issues.

INSIGHT2PROFIT developed a nationwide market-based pricing model and integrated it into the client's CRM, providing sales teams with data-driven recommendations. Through in-person workshops and a new quoting application, they empowered the sales force. This solution, supported by a measurement engine to track compliance, delivered a price impact of $100 million over four years for INSIGHT2PROFIT's client.