Case Study: a bathroom fixtures & fittings manufacturer achieves $4.5M in promotional savings with INSIGHT2PROFIT

Bathroom Fixtures & Fittings Manufacturer identifies $4.5M in savings with INSIGHT2PROFIT

A bathroom fixtures and fittings manufacturer faced a challenge with its broad, undifferentiated promotional discounts, which were eroding margins while selling through big-box retailers. The company partnered with INSIGHT2PROFIT to understand the true impact of its promotions and refine its strategy.

INSIGHT2PROFIT implemented a data-driven approach using historic analysis and real-time A/B testing to measure price elasticity. This allowed the manufacturer to segment products and reduce discounts on select SKUs from 15% to 5%. The solution identified $4.5 million in opportunity to reduce promotional spend while maintaining sales volume, significantly improving profitability.

Bathroom Fixtures & Fittings Manufacturer