Case Study: Global Tech Manufacturer achieves $15M pipeline revenue with Insight’s AI recommendation engine

Millions in Revenue AI Recommendation Engine Propels Tech Manufacturer

Global Tech Manufacturer, a global manufacturer and retailer of electronic components, needed a better way to simplify sales awareness and increase revenue from product attachments. Relying on manual recommendations across more than 100,000 SKUs was leading to long sales cycles, missed attach opportunities, and inconsistent product compatibility guidance.

Insight implemented a modern data architecture using its LENS framework on Databricks, then built an ML recommendation engine integrated with Power BI, CRM, and the company’s e-commerce site. In just eight weeks, Insight helped Global Tech Manufacturer generate $15 million in pipeline revenue, with a projected annual impact of $50 million, while also setting the stage for expanded recommendation use cases and replacement suggestions during chip shortages.