Case Study: Vern’s Cheese refreshes its brand and website with Insight Creative

Vern’s Cheese boosts draft sales with Insight Creative after 2025 NFL Draft launch

The customer, Vern's Cheese, faced a challenge with inconsistent branding and a website that failed to reflect the new owners' personalities. After purchasing the company, the owners sought a refreshed logo that honored the brand's history while creating a unified identity. They partnered with Insight Creative for branding and web design services.

Insight Creative developed a new Americana-themed logo and completely overhauled the website to inject humor and personality, adding new features like a cheese locator. The vendor also supported a new store opening with a mobile billboard campaign during the 2025 NFL Draft, which contributed to sales that exceeded expectations. The new cohesive branding is now displayed across Vern's packaging, trucks, and online presence.

Vern’s Cheese