Case Study: Surgical Associates Fills Its Vasectomy Clinic with Insight Creative’s Playful Campaign

Surgical Associates books out fast with Insight Creative after 250K ESPN impressions

Insight Creative was approached by Surgical Associates with a challenge to launch a new concierge-style vasectomy clinic. The goal was to market this new service in a way that would break through the typical clinical and nervous perceptions associated with the procedure, making it feel more light-hearted and even luxurious to encourage bookings.

To meet this challenge, Insight Creative developed a comprehensive campaign with the humorous headline "Snip, Snip, Hooray." The solution included upbeat digital and streaming radio ads, targeted placements on ESPN, and in-clinic materials, all designed with a fun and calming aesthetic. The results for Surgical Associates were highly successful; the campaign delivered hundreds of thousands of impressions and led to the new clinic days booking out quickly. Insight Creative effectively launched the new service and achieved the client's goals in a very short timeframe.

Surgical Associates