Case Study: NEW Zoo & Adventure Park enhances its Canopy Tour with Insight Creative signage

NEW Zoo & Adventure Park creates 30 custom canopy tour signs with Insight Creative

NEW Zoo & Adventure Park needed creative and practical signage for their new 16-foot elevated Neil Anderson Canopy Tour exhibit. The zoo required a partner to design an engaging, self-guided experience that would complement their existing brand. Insight Creative donated their services to this community project.

Insight Creative designed a logo, an updated color palette, and over 30 custom signs featuring historical timelines, animal facts, and photos. Their solution included introductory, directional, and donor signage, culminating in an interactive social media frame. The vendor delivered a total of 28 full-color signs and 2 larger introductory and donor signs, creating a seamless and entertaining journey for guests 16 feet in the air.

NEW Zoo & Adventure Park