Case Study: REI Oklahoma unifies its brand and boosts site traffic with Insight Creative Group

REI Oklahoma boosts site visits 120.8% with Insight Creative Group

REI Oklahoma faced a challenge where its successful growth and numerous programs created a fragmented brand identity and a confusing, decentralized digital experience. This complexity made it difficult for Oklahomans to access their services. Insight Creative Group was engaged to develop a unified brand strategy and improve their digital presence.

Insight Creative Group developed a new brand strategy centered on a shared story and an identity grounded in local archetypes. They then implemented a unified website that organized navigation around user goals instead of internal program names, simplifying the experience. This solution led to a 120.8% increase in site visits and a 27.1% increase in organic search traffic, providing one clear path forward for every user.

REI Oklahoma