Case Study: Oklahoma City Public Schools unites teachers and faculty with Insight Creative Group rebrand

Oklahoma City Public Schools connects 66 schools with Insight Creative Group

The customer, Oklahoma City Public Schools, faced a challenge of overcoming negative preconceptions and uniting its district after struggling to keep pace with the city's growth amidst leadership changes. The vendor, Insight Creative Group, was engaged to develop a new brand vision.

Insight Creative Group's solution was to create a new logo and brand identity that teachers could embrace as a badge of honor. The modern logo, which combines Oklahoma's state bird with the pages of a book, successfully symbolized the district's dedication to education and diversity. The rebrand connected teachers and faculty across the metro area, fostering pride and setting the stage for future excellence.

Oklahoma City Public Schools