Insight Consultancy
15 Case Studies
A Insight Consultancy Case Study
UFH Supplies Ltd, a provider of underfloor heating systems, had been using the 'Cosy' brand name for over five years but had not registered it as a trademark. They approached Insight Consultancy for assistance in protecting this well-known brand asset through trademark registration.
Insight Consultancy managed the entire trademark application process on behalf of UFH Supplies. After an initial refusal from the Intellectual Property Office, Insight Consultancy successfully appealed the decision by presenting evidence of the brand's established use and distinctiveness. The appeal was successful, and six variations of the Cosy trademark were officially registered for a period of 10 years, securing the brand as a valuable intangible asset for the customer.