Case Study: The Genetics Society achieves a faster, easier-to-navigate website and polished magazine design with Insight Consultancy

The Genetics Society designed and delivered 2,000 magazines with Insight Consultancy

The Genetics Society, a UK charity dedicated to genetics research and education, approached Insight Consultancy with challenges related to their website and print publication. Their website had a poor user experience with slow speed and confusing navigation, while the production of their biannual magazine presented significant logistical challenges. They sought a single agency to manage both their website optimisations and the design and print services for their magazine.

Insight Consultancy conducted a comprehensive website audit, resolving duplicate content, improving speed, and implementing a new navigation structure. For the magazine, they performed market research and fully designed a new issue from scratch, handling both digital and print versions. The result was a faster, easier-to-navigate website and a successfully printed and distributed magazine that exceeded client expectations. Insight Consultancy continues to provide ongoing website maintenance and future magazine design support.

The Genetics Society