Case Study: Phizzical expands audiences and sparks engagement with Insight Consultancy

Phizzical boosts website traffic 173.2% with Insight Consultancy

Phizzical, a leading British-South Asian theatre production company, faced the challenge of marketing the play "10 Nights" to both the British Muslim community and new, diverse audiences who were not typically engaged with theatre. They approached Insight Consultancy to develop a cross-cultural marketing strategy that would make the unmissable cultural event resonate across faith and cultural lines.

Insight Consultancy implemented a digital and community engagement strategy that included targeted social campaigns, video content, and interactive tools like an AR filter. This approach successfully expanded the play's reach, resulting in sellout shows for its second run and significant online engagement, including over 416,830 people reached on TikTok. The campaign led to a 173.2% increase in website traffic and a 173.5% increase in new users, positioning the play as a major cultural conversation starter.

Phizzical